Introduction
By Frank Colgoni
The project is a collaboration between Calgary, Alberta, Canada's The Rod Shop and Canadian Rodder(.com).
Visit The Rod Shop HERE to check out what they have going on in addition to this project including: CRC Corvette Conversions, their Bonneville Lakester car and cool board track-style bikes.
Canadian Rodder has, since its inception in 2000, promoted the concept of “Rodding Has No Borders”. While originally recognizing the international nature of the hobby, it can have a regional significance - in this case, a collaboration between organizations in Alberta and Ontario. The goal of Canadian Rodder is to bring together the Hot Rod Community online and through The Canadian Hot Rod Tour driving event.
We'd also like to acknowledge design partner Brightwork Auto Art (Matthew Labutte). Matthew is responsible for the Ride in Steel logo and is partnering in the design of the project car.
About The Car
Automobile enthusiasts have a very diverse, somewhat inexplicable, cross section of their “likes”. That’s what makes the hobby interesting. I happen to like 1932 Fords and have since before I had a driver’s license – more or less a lifelong passion.
I have had an opportunity to express that passion through a number of scratch-built 32’s that finished up with quite different characters in terms of their function and theme: one a clean, high tech 'glass 3-window coupe with all the bells and whistles, the other a very low tech 'glass roadster with some contemporary design elements but with basically a key and a headlight switch.
So where to go with this project? As you may have noticed, we’re cycling back to a coupe. Compared to the coupe mentioned above, this car will be simplified dramatically and, compared to the roadster, the contemporary design elements will also be eliminated. That will leave us essentially with a straight-ahead interpretation - in a traditional style (of which there are many).
Finally, as you will have noticed by the name of this project / site, this project is based on a steel body. Specifically, a Brookville Roadster 3-Window Coupe body. We thank Brookville Roadster for the use of the phrase “Ride in Steel” which was part of the bigger phrase “Get Real, Ride in Steel” as featured on their 1932 Coupe Poster.

